Choose with the facts. Prove the decision. Keep the margin.
At 100 loads a day, one process gap can repeat 100 times. Margo brings the carrier, rate, policy, and operational context together so your team can make a consistent decision—and preserve the evidence behind it from qualification through delivery. When the decision is questioned, show the record—not a scramble through email.
Built for freight brokers, 3PLs, and carrier teams moving volume. More loads should not mean more uncertainty about how each carrier was chosen.
New quote request
shipper@acme-logistics.com
Rate needed — Chicago, IL → Dallas, TX
12 pallets · 14,500 lbs · pickup Thursday. Can you get me a number today?
Forwarded straight to Margo →
Illustrative — from inbound request to protected margin, automatically.
One repeatable process for carrier decisions at scale
Built for freight teams that need the same standard applied across every load, lane, and teammate.
Choose with the facts
Save the criteria behind every tender
Margo does not turn a single signal into a verdict. It brings together available source evidence, your qualification standard, and the record of what your team decided — with clear boundaries around what the evidence does and does not establish.
Bring the facts together
Bring registration, authority, insurance, safety, and tenant-provided documents into one carrier record. Margo shows which evidence is available, pending, stale, or missing.
Evidence-led qualificationApply your standard
Set the carrier requirements your team is willing to accept, preview the impact, and keep the policy separate from the underlying source record.
Tenant-owned policyProve what happened
Keep the decision, source context, exceptions, and custody events together so a reviewer can understand what was known when the load was tendered.
Shareable provenanceThe problem
Three forces are squeezing every brokerage
Fraud, margin, and speed each leak in the gaps between quoting, dispatch, and follow-through — and the market made all three harder this year. The trap: fixing one usually makes another worse.
Trust is fragmented
Freight fraud rose roughly 27% year over year, with industry losses estimated up to $35 billion. Among brokers who have been defrauded, 86% call double-brokering the single biggest threat they face.
One bad carrier costs you the load and the claim.
Every pricing mistake compounds
Margins are structurally compressed. In a representative brokerage, roughly $210–$215 of gross margin per load — about 11% — is needed just to break even. There's no room to price from stale numbers.
Under-price and eat it; over-price and lose the bid.
The market moves before the workflow does
Every quote is a guess without current data, and the faster broker books the load. But speed without context is its own risk — it's how you win a load that loses money, or hand it to a carrier you shouldn't.
The hour you spend quoting is a load already booked.
These aren’t three separate problems. They’re a triangle.
The decision triangle
Speed, margin, and trust pull against each other
They aren't three unrelated problems — they're one trade-off. Push any single corner and another gives. Margo's edge is deciding across all three at once.
Optimize speed alone and fraud slips in.
Optimize trust alone and your win rate falls.
Optimize margin alone and coverage slows.
Margo weighs true cost, carrier trust, and coverage in one governed decision — so every quote is faster, safer, and more profitable at the same time, and you never trade one corner for another.
The Outcome Loop
A decision engine, not another dashboard
Most tools show you data. Margo runs a closed loop — every load makes the next decision smarter, so intelligence compounds instead of resetting.
Request
Capture the quote or RFQ the moment it lands.
Context
Enrich it with live rate sheets, lanes, fuel, and surcharges.
Decision
Recommend the priced decision — weighing true cost, service, and how each carrier actually performs — with proprietary algorithms, not a chatbot's guess.
Outcome
Deliver the load, then reconcile the carrier's invoice against your quote — so the margin you booked is the margin you bank.
Learning
Every result — down to how carriers really bill — makes the next quote sharper, so the same margin leaks don't repeat.
The loop evolves. Intelligence compounds.
Where Margo fits
Not just a load board. Not just a marketplace. Make the decision behind every load provable.
Load boards and marketplaces help you find options. Margo brings the evidence, economics, and policy together so your team can choose consistently and show why the decision was made.
Spreadsheets
The manual status quo
- Rates scattered across carrier files
- Priced by hand, best guess
- No memory between quotes
- Nothing tracks the outcome
Load boards & marketplaces
Built to sell the shipper a rate
- Hands you a market rate
- Books the load, then it's done
- A black-box number you can't audit
- Optimized for the shipper — not your margin
Margo
Built for the freight seller
- Prices from your governed, versioned cost-to-serve
- Shows true all-in margin + the priced decision
- Every decision driven by proprietary algorithms — auditable, replayable
- Closes the loop — invoice variance feeds the next quote
Beyond the quote
Margo doesn't just price the load. It works it.
Pricing is one part of the workflow. Margo helps your team qualify, decide, execute, and recover within policies you own — with the resulting actions recorded on an audit trail.
It works the phones
When voice outreach is enabled, Margo can call the carrier to confirm the pickup, capture a delay or no-show, and record the resulting action on the load.
Voice + mid-call rate consIt recovers no-shows
When an assigned carrier misses a pickup, Margo surfaces the exception and gives your team a ranked, policy-aware recovery path before the window closes.
No-show recoveryIt screens every carrier
Margo assembles available authority, safety, insurance, document, and operational signals. Your policy determines what requires review or blocks an action; unavailable evidence is shown as unavailable, not guessed.
Carrier vetting & fraud gatesIt acts on your leash
Turn autonomy up or down per scenario. Margo only acts inside the limits you set — trust bands, price tolerance, dollar ceilings — with a cancel window and a full audit trail on every move.
Governed autonomyBuilt for your whole desk
One engine, every seat on the desk
The rep quoting the load is just the start. Everyone who owns a piece of the margin gets the view — and the proof — they need.
Owners & GMs
Grow the book, not just the spreadsheet
See lane-level P&L, which lanes and reps actually make money, and turn every finding into a tracked plan with an owner — so the knowledge stops walking out the door in people's heads.
Command Center + Action QueuePricing & rate teams
One governed source of truth for cost-to-serve
Upload messy carrier sheets and Margo maps them for you — every rate versioned, effective-dated, and auditable — so quotes price from today's real cost, not last quarter's numbers.
Rate Sheet IntelligenceFinance & leadership
Realized margin, not just quoted
Reconcile every carrier invoice against the quote, flag what doesn't match, and keep every decision on an audit trail — so leakage gets caught, not explained away at quarter-close.
Invoice Reconciliation + Audit trailCommand Center
See margin health and lane risk at a glance
Open Margo and immediately see where margin is being made or lost — which lanes are winning, which are slipping, and where the next dollar is.
- Know your margin health in real time, not last month's
- Spot the lanes worth chasing and the ones to re-price
- Walk into any review already knowing the numbers
Net margin
18.6%
+2.1
Win rate
42.3%
+5.8
At-risk
7
-3
Rate Sheet Intelligence
From messy carrier files to clean, priced lanes
Send Margo a carrier's rate sheet in whatever shape it shows up in. You get back clean, usable lane pricing in minutes — no more retyping spreadsheets.
- Any carrier, any format — in without the busywork
- Priced lanes you can quote from the same day
- One trusted source of truth for cost-to-serve
messy .xlsx
A1 LTL?? #REF!
,, 3x $$ —
zone b n/a 1240
??? blank
priced lanes
Drop in any carrier file. Get priced lanes back.
Action Queue & Team
From insight to a signed-off plan
The moves worth making land in a shared plan with an owner and a due date — so the good idea in the meeting actually happens.
- Every recommendation gets an owner and a due date
- Your whole team working from one prioritized list
- Nothing admired in a dashboard and then forgotten
Invoice Reconciliation
See the margin you actually kept
When the carrier bills you, Margo lines the invoice up against what you quoted and flags the gap — so surprise charges get caught while you can still do something about them.
- Know your realized margin, not just the quoted one
- Surprise charges surfaced before they're paid
- Every lane's true economics, quote to invoice
You quoted
$1,240
Carrier billed
$1,410
Caught before you pay it.
Get started
Start with a guided workflow
No rip-and-replace. Bring your rates and carrier evidence, configure your standard, and connect the workflow that fits your operation.
Bring your rates
Upload your carrier rate sheets or pull from supported rate sources. Margo ships with regional rating built in — so lanes are priced correctly wherever you haul.
Route your RFQs in
Use your own email domain or one of ours, then forward quote requests straight to Margo. No new inbox for your team to learn.
Quotes come back in seconds
Every request is priced from your cost-to-serve and returned margin-checked — ready to send while the load is still hot.
Regional rating built in
Seconds
to price any lane from your real cost-to-serve — quote while the RFQ is still hot
Days → minutes
to turn a messy carrier rate sheet into clean, mapped data
Kept, not promised
every carrier invoice reconciled to the quote — variance caught before it erases the spread
Nothing dropped
every recommendation becomes a tracked action with an owner
Stop quoting from stale spreadsheets. See exactly which lanes make money and which to re-price — before the margin’s already gone.
Why brokers, 3PLs, and carriers run their margin on Margo.
Trust & security
Governed and auditable by design
Freight decisions depend on sensitive commercial data and imperfect external evidence. Margo makes both the decision and its limits visible.
Tenant-isolated data
Your quotes, rates, and decisions are scoped to your workspace — never mingled with anyone else's.
Role-based access
Invite your team with the right permissions; every action is attributed to a person.
Full decision audit trail
Every quote, call, email, override, and rate change is recorded — so any decision is explainable and replayable, even shareable with a counterparty.
Policy-controlled action
Where automation is enabled, Margo acts only within the limits you set, with review and cancel controls appropriate to the workflow. Missing evidence remains visible for human resolution.
FAQ
Questions, answered
Will it work with my carrier rate sheets?
Yes. Send us a carrier's rate sheet in whatever format it arrives — .xlsx, PDF, or CSV — and you get back clean, priced lanes you can quote from. Odd or inconsistent formats are handled for you.
Do you support LTL and truckload?
Yes — Margo prices LTL and pallet/volume freight as well as truckload, and ingests multi-carrier rate sheets in either format, so the same margin call works across your modes.
Do I have to replace my TMS?
No. Margo is a decision layer that sits on top of your existing quoting and systems — it makes the margin call, it doesn't replace your operations stack.
Does Margo act on its own — and is that safe?
Only as far as you allow. You set the autonomy level per scenario, with trust bands, price tolerance, and dollar ceilings; where automation is enabled, Margo acts inside those limits with review and cancel controls. Missing evidence remains visible for human resolution. Start in observe-only and turn it up when you're ready.
How is my data protected?
Your data is isolated to your workspace, access is role-based per teammate, and every decision is captured in an audit trail so it's explainable and replayable.
How do we get started?
Book a demo and we'll walk through Margo on your own lanes and rate sheets, then help you bring your team into one workspace.
Close the loop on your freight margin
See Margo on your own lanes and rate sheets — we’ll walk you through where the margin’s hiding.